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Despite being among the European smallest, the Danish retail market is a mature and a very competitive one. With 1.8 million inhabitants in the region, Copenhagen is the capital and the largest city in Denmark. The retail sector’s catchment area extends beyond the borders of the city to the Øresund region, consisting of eastern Denmark and southern Sweden. This area of around 4.0 million inhabitants generates a quarter of the combined GDP of Sweden and Denmark and is considered to be one of the most dynamic regions in Europe. Copenhagens relatively small footprint makes all shops easily accessible. The pedestrianised area, Strøget, is a very tempting destination for shopaholics. Additionally, every February and August, Copenhagen is host to Northern Europe’s largest fashion event, Copenhagen Fashion Week, with 1,100 exhibitors representing over 2,500 international and domestic brand name collections. Other important commercial cities in Denmark are the regional centres of Aarhus, Aalborg and Odense.

In recent years, both the number of retail chains and the number of stores in Denmark have increased. The 325 existing retail chains operate through approximately 28,300 stores. Around 90 foreign chains, representing some 2,400 shops, indicate that the Danish retail sector is becoming increasingly international. There is around 12.5 million sq m of retail floor space in Denmark. Retail stock has remained unchanged throughout the last year, while the overall vacancy rate is at the lowest level in 5 years. The vacancy in Q1 2017 is 5.6%.

Our Top Tip For
New Arrivals

The best way to explore Copenhagen is from a bike or with you running shoes, as everything in Copenhagen is close to each other. Much of the fascinating city architecture lies within sight of canals, and is easy accessible. Take a look at the historical buildings and ancient streets coexisting with dynamic, modern and world famous architecture. It all lies side by side with the free-state “Christiania” which is located upon the old fortress of Copenhagen.


Danish Krone (DKK)
EUR €0.13
USD $0.17
GBP £0.12


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Cost of a Pair of Jeans

871.00 DKK

Cost of a Cup of Coffee

36.00 DKK

Cities in Denmark

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