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Retail By City


city rank #80

City Overview

Valencia is the third most populated city of Spain, totalling around 800,000 inhabitants. Its metropolitan area hosts more than 1.8 millions persons and after Madrid and Barcelona, Valencia is the most important economic driver of Spain. Valencia is located on the East coast of Spain and is the capital of the province with the same name and of the “Comunidad Valencia” region.  It enjoyed strong economic growth in the past decade, a good deal of it owing to booming tourism and real estate; when the crisis broke out, it was one of the most affected areas in Spain, but since 2015 has been witnessing economic growth again.  The economy is service-oriented and the tourism sector has been developed quickly since the 1990s and was particularly fuelled by the creation of the City of Arts and Sciences and other iconic buildings, and by the renovation of the port.

The main retail destinations of the city are evenly split between the high street and shopping centres located in the outskirts of the city. The high street offer is located in the heart of the historic city centre: Calle Colón has become the street for spontaneous medium-low end purchases, Don Juan de Austria is the preferred street for the young, whereas Calle Jorge Juan is the street opted for by medium level and premium operators. Primark has chosen Calle Rufaza for its first high street flagship store in Valencia, which is bound to redefine the existing boundaries of the main high street offer and create new opportunities for expansion in its immediate surroundings.

The shopping centre offer increased a lot throughout the years 2000 and several large and medium sized shopping centres are located in and outside the city, although none of them clearly dominates the scene. The most important shopping centres are Aqua, Arena, El Saler and Nuevo Centro, located within the municipality of Valencia, and Bonaire (Aldaia) and the retail park area of Alfafar on the outskirts of the city. In the next few years no new schemes are expected to open, although a few large projects are being pursued and could be carried out in the long term.


Things to do



See key retail destinations and main shopping centres.


Ciudad de las Artes y las Ciencias, Albufera Park, Cathedral, La Lonja, Colon Market, Central Market.

And be seen


La Duna, Vertical, Arrivar


Café Balli, Café Albereda, Llebeig

Be Merry

Las Ánimas (Gran Vía), L´Umbracle - Mya, Cool, Doks (Port - Summer)

Other Cities in Spain

Contact Us

Rosa Madrid Racero
Edificio Castellana 200, planta 8
Paseo de la Castellana 202
+34 915981900 |