globe retail outlook data


  • Retail
  • Office
  • Log In

Retail By City


city rank #131

City Overview

Naples, the capital of the Campania region is one of the culturally richest Italian cities in terms of history, architecture, art, music, and gastronomy. The city is over 2,500 years old and has been an Italian showpiece since its inception. Naples covers 117 sq km and is situated at the mouth of the Gulf of Naples between Mount Vesuvius and the Phlegraean Fields. Its historic city center is one of the largest in Europe (1,700 hectares), listed by UNESCO as a World Heritage Site. The Province of Naples is the third most populated in Italy, with more than 3 million inhabitants, over 1 million of whom reside in the city. More than 1.8 million tourists visit the city of Naples every year. One of the strongest cities for retail in the south of Italy, in 2007 the very large schemes Vulcano Buono and Auchan opened, which increased the potential of the city to attract Italian and international retailers. Also in 2007, the Campania Shopping centre opened in the province of Caserta, which is really close to the northern boundary of the city, and was the most important retail schemes in the South of Italy until the opening in 2010 of Via Argine shopping centre, a retail scheme close to the city center. It is clear that the major shopping centre are located out of town. The high street retail sector is dominated mainly by wealthy local families and franchising is the most common way to penetrate the market. It directly affects the rental level, which has remained stable for some time. The main luxury shopping destination in the city is the "Salotto di Napoli", made up of Via Calabritto, Piazza dei Martiri, Via dei Mille, and Via Filangeri. This area accommodates Italian as well as international high-level brands, such as Cartier, Damiani, Louis Vuitton, Armani, and Tod's. Via Toledo, once called Via Roma, is one of the longest shopping streets in Naples, with approximately 1.2 km of stores, starting from Piazza Dante and ending near Piazza del Plebiscito. For the most part a pedestrian area, the street has one of the heaviest concentrations of commercial activity and remains one of the most sought-after locations after Via Scarlatti in the Vomero area. A famous and ancient tie shop named Marinella is located at the end of via Calabritto nearest to the sea, in front of Piazza della Vittoria. Marinella is a family of tie craftsmen, recognised worldwide for the quality and elegance of their ties.

Things to do



Galleria Umberto I, Via Toledo, Piazza dei Martiri


Capodimonte Museum,San Martino with the ancient Presepe Nativity, walking along Spaccanapoli street,San Gregorio Armeno (presepe craftsmen), Castel dell'Ovo and Maschio Angioino

And be seen


Pizzerie: Lombardi a Santa Chiara, Michele al Trianon
Dinner:Antonio e Antonio, Cicciotto a Marechiaro, Regina Margherita
Pastry: Scaturchio (to eat the famous sfogliatella), Pintauro


Coffee: Caffè Gambrinus and Caffè del Professore
Drink: S'move, Le Terrazze (Posillipo)

Be Merry

Piazza San Pasquale district, Museo Madre and Teatro Posillipo

Other Cities in Italy

Contact Us


Via Alberto Brasili 91
+39 059 292 4811 |