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Retail By City


city rank #28

City Overview

The large port industries make Hamburg not only a portal to Germany, but also open goods’ traffic up till Eastern Europe. More than 1.8 million inhabitants and strong economies in e.g. insurance and media make Hamburg the economic heart of Northern Germany. In addition, Hamburg is home to a large number of Airbus sites from space centers to production sites as well as Final Assembly Lines.

Its cultural diversity environment with five theaters staging long-running musicals makes Hamburg among New York and London a stronghold of the musical scene. Hamburg’s retail market is mainly driven by the city center, although there are also strong regional shopping centers, especially the Alstertal-Einkaufszentrum which is one of Germany’s top schemes. The city center has two distinct market areas: City East, with Mönckebergstrasse and Spitalerstrasse, which mainly focuses on the mass market and City West on the other hand boasts with upmarket to luxury brands in their respective locations, namely Neuer Wall or also the famous Alsterhaus department store. Also worth mentioning is the development of Hafencity, currently the largest inner-city urban development project in Europe with a mix of residential, entertainment, hotel and retail.

Things to do



Kontorhausviertel, Alsterhaus, Schanzenviertel, Alstertal Center, Eppendorf, HafenCity


Speicherstadt, Innenalster and Außenalster, Tierpark Hagenbeck, Fischmarkt, Bucerius Kunst Forum, Planten un Blomen

And be seen


Phillips Restaurant, Bullerei, (M)Eatery, Henssler & Henssler, Cornelia Poletto, Clouds, Wasserschloss Hafencity, Fischereihafen, River Kasematten, Chapeau, Karo Fisch, Matsumi


Skyline Bar 20up, Rehbar, Bar DaCaio, The Boilerman Bar, The Rabbithole, Klimperkiste, Clockers, The Chug Club, Hamburger Berg

Be Merry

Elbphilharmonie, Thalia Theater, Deutsches Schauspielhaus, Altonaer Theater, Hamburger Kammerspiele Theater, Miniatur Wunderland, Schokoladenmuseum, Moondoo, Uebel & Gefährlich, Club du Nord, Hafenklang, Grosse Freiheit, Docks Prinzenbar, Hasenschaukel, Mojo Club, Le Fonque, Reeperbahn, St. Pauli