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Retail By City


city rank #58

City Overview

Brussels is the capital of Belgium and often referred to as the Capital of Europe owing to the presence of European Union institutions. In terms of retail, Brussels offers a diverse mix spread over the entire city. The main downtown retailing district is found within the central Pentagon area on the Rue Neuve, together with the in-town shopping centre City 2 (scheduled for an update), close to the Place Rogier. Rue Neuve is the most visited shopping street in the country, counting more than 200,000 visitors per week and driving rental rates upwards of 1,850 EUR/sqm/yr for typical units of 200 sqm. Uptown is a fast growing retail district with a mix of discount, medium, high mass and luxury retailers occupying parts of Chaussée d'Ixelles, Boulevard de Waterloo and Avenue Louise. The new Toison d’Or mixed-use development is the crown jewel of this buzzing area. Minor mid-range retail areas include Chaussée d’Alsemberg, Chaussée de Waterloo and Chaussée de Boondael. The Louise district is where luxury and premium retailers can be found, and the Dansaert area is where young and trendy designers are based. Brussels also has several suburban shopping centres, among which Woluwe Shopping Centre in the east and Westland Shopping Centre in the west are the largest.

Due to its central location in the country and the extended highway network, car accessibility to Brussels is very good, though traffic within the city and on the ring road can be congested. In addition, Brussels has the most extensive network of public transport in Belgium. Given the service of suburban, inter-city and international trains, the accessibility of the city by train is considered excellent. The Brussels network of metros, trams and buses is well-utilised and easily connects inner-city locations. Additionally, the number of pedestrian zones is growing. In 2015 the city pedestrianized Place de la Bourse and Boulevard Anspach, amounting to 50ha of walking zones, the second largest in Europe. A part of Chaussée d'Ixelles will also be pedestrianized in 2018.  

As the largest city in the country, Brussels has a large catchment area of approximately 1.35 million people within a 20-minute drive from the city centre and 2.1 million within a 30 minute drive. While disposable income per household is rather low within the city, the average household income increases sharply when suburban and peripheral communities are taken into account. The average household income within a 10-minute catchment is 22,710 EUR. Within a 30-minute catchment, income grows to 31,797 EUR.

The most significant recent development in Brussels retail includes a new shopping centre in the north of the city. At the end of 2016, Docks Bruxsel (50,000 sqm) was delivered to much fanfare. Additionally, The Mint, a 15,000 sqm shopping centre at the foot of the Rue Neuve high street, has opened in Q4 2017. Though two other shopping centres are planned in and around Brussels, permitting issues have caused major delays. U-Place (190,000 total sqm) was halted just before breaking ground, and Neo (80,000 sqm) is pushing for a first phase completion in 2021 pending approval. 

Things to do



Brussels is the largest employment market in Belgium, and home to a number of international institutions such as the European Union and NATO. The European Commission and the European Parliament can be found in the Leopold District to the east of the city centre.


Shopping: Rue Haute and Rue Blaes, renowned for its small local antique shops. On a Sunday mornings don't forget to visit the flea market on Place de Jeu des Balles and the marché du Midi near to the South Station Culture: Grand Place, Manneken Pis, the Royal Galleries, BOZAR

And be seen


Rue des Bouchers, Place du Sablon


Place Saint Géry, place Flagey, cimetière d'Ixelles

Be Merry

Go to Place du Luxembourg on a Thursday or Friday evening

Other Cities in Belgium

Contact Us

Sébastien Vander Steene
Avenue Lloyd George 7, 1000 Brussels
+32 2 643 33 33 |